Facilitated by Lee Woodward and updated annually to remain fresh, modern and relevant, the course compresses over 30 years of Lee's unrivalled expertise in real estate and education into two interactive days and a take-home course manual filled with practical resources.
The Complete Salesperson Course
A Lee Woodward System
Tired of courses that inspire and share great knowledge but fall short when it comes to implementation and measurable outcomes? The Complete Salesperson Course is like no other real estate training event in Australia and New Zealand. It is a detailed, structured, practical and immediately actionable two-day immersive experience designed to kick off your real estate sales career on the right foot or elevate it to new heights. It's the only course where you'll rub shoulders with agents writing millions in fees who choose to revisit the course regularly because they always leave with new ideas and techniques to keep improving.
'This course is like a master's degree in sales compressed into 2 days.'
Course Highlights
What sets The Complete Salesperson Course apart from other courses?
Dynamic, Interactive Learning
Proven Framework
Blended Learning Approach
Real Case Studies and Role-plays, Live on Stage
Mapping Process
Useable Content
More than training, this course is a transformative journey that will take you from reactive to proactive, ad hoc to systemised and accountable, mediocre to 'ninja-level'.
For Every Agent Ready to Take the Next Step
Whether you're a seasoned professional looking for a reset or new to the industry and eager to master your craft, The Complete Salesperson Course offers the knowledge, tools and immediately actionable skills to propel your career forward.
Delivered to over 10,000 agents to date, the course attracts many of Australia's star performers year-after-year (often attending with their teams) to stay at the cutting edge and align their teams to a unified, high-performance standard.
Course Structure
The course is structured around the process of a sale - Find, List, Communicate, Sell - and the operations of a real estate sales business, from solo agent to effective business unit.
Module 1: Find
The fuel that drives your business
- Master the art of lead generation and prospecting.
- Implement strategies to build a consistent pipeline of opportunities.
Module 2: List
Sell the feeling to win the business
- Learn to present compelling value propositions that resonate with clients.
- Discover techniques to secure more listings and outshine competitors.
Module 3: Communicate
Live up to the promise and build professional trust
- Develop superior communication skills that build trust and relationships.
- Use effective words to manage client expectations and enhance service.
Module 4: Sell
Buyer management | one-to-one prospecting
- Learn why the buyer is the seller, the seller is the buyer
- Master the Signature Negotiation Process
Module 5: Structural Change
Gain visual clarity for structure and accountability
- Learn and take away a real estate business framework for consistency and repeatable performances.
- Leave knowing how to work smarter, not harder and love what you do.
Two Ways to Attend
Tour
Dates
Accepted here.
The Complete Salesperson Course Brisbane
QLD
12 - 13 Feb 2025
The Complete Salesperson Course Sydney
NSW
26 - 27 Mar 2025
The Complete Property Management Day 2025
NSW
30 Apr 2025
The Complete Salesperson Course Melbourne
VIC
19 - 20 Jun 2025
The Complete Salesperson Course Hunter Valley 2025
NSW
27 - 28 Aug 2025
The Complete Leader Conference 2025
NSW
16 - 17 Oct 2025
Your Facilitator
Lee Woodward
Lee is renowned for bringing a fresh perspective to the challenges faced by real estate professionals. His gift is to take a problem, visualise the solution, drill down to the detail and create a system or method that transforms the challenge into an actionable opportunity. He will inspire you to think and act differently to drive your future and smash your business goals.
Transform the way you approach real estate sales.
Join UsWhat they say about us
Read what past attendees say about The Complete Salesperson Course.
FAQs
Course Structure
The course is delivered over 2 full days of dynamic, interactive, workshop-style learning.
It is structured around 5 Core Modules that align with the process of a sale and the structure of a successful real estate sales business, no matter how large or small:
- Find: The fuel that drives your business
- List: Selling the feeling to win the business
- Communicate: Living up to the promise and building professional trust
- Sell: Buyer management = one-to-one prospecting
- Structural Change: Gaining visual clarity, structure and accountability
Module 1 - Find
- How to claim doors for future business
- The power of blended marketing
- The impact of one-to-one prospecting
- Follow-up and follow-on
- What to send
- The success of continuous marketing
- Working in the heat
- The benefits and power of building listing streams
- Social media marketing
- Avoiding leakage in your business
Module 2 – List
- Interviewing the owner
- Questions get answers
- Protecting the asset
- Triggers, concepts and questions
- The golden rule of real estate
- Communicate and connect
- The 10-point selling plan
- Delivering the price – mathematical and emotional
- Staged marketing is VPA (Value Performance Advertising)
- The digital inspection
Module 3 – Communicate
- Living up to the presentation promise
- Professional trust
- Building credits in the emotional bank account
- Allowing the owner to gain visibility through the calendar of events
- Continuous reporting
- Blended communication – what is it and when to use it?
- Price consistency
- Making calls that count
- Using a digital transparent notification system
- Putting fear aside and creating your ‘Everything Email’
Module 4 – Sell
- Buyer management is one-to-one prospecting
- Silence implies consent
- The 6 types of buyers
- Where, why, when? Dialogue for all buyer-sellers
- Confirming the home address to provide a price update
- Offering a property nomination service
- Mastering the qualification process – scripts and questions
- The digital offer management system
- Buyer-sellers are mystery shoppers
- Showcasing the invisible value
Module 5 – Structural Change
- The 3 major ‘swim lanes’
- 10 milestones to your business
- Learning, one ‘snack’ at a time
- Love the one you’re with
- If you can’t explain it, you don’t understand it
- Visual communications
- Confirm your strength lane
- Create a learning menu
- Visibility and accountability
- Personal reinforcement
Please refer to our events cancellation policy below or get in touch with us if you have any questions.
Events Cancellation Policy
If you cannot attend and would like a refund, requests must be in writing to accounts@lwts.au. The effective date is the date of order.
Cancellation more than 30 days before the event: 100% refund
Cancellation less than 30 days, but more than 14 days: 90% refund
Cancellation 14 days or less, no refund. We will hold a credit less $295 catering and attendance fee for 6 months
The dress code is Smart Casual.
Make sure to bring a light jacket as the room will be air-conditioned and can get a little cool and of course an open mind ready to explore what's possible for you, your business and team.